Over the course of the past year, the contact centre has been changed forever, with social distancing requirements meaning that familiar methods of face-to-face contact are now unavailable. In light of these shifts, social media, video and email contact are now regularly utilised as the primary channels for customer queries – a trend that we have seen on the rise for some years now. Between March and November 2020, we saw a significant update in the use of online channels, with 54% of organisations reporting an increase in email contact, 52% reporting an increase in social media, and 65% reporting an increase in the use of web chat.

Over the past few months, video calling has exploded in both our personal and professional lives. We not only rely on regular calls to stay connected with our loved ones during this time of lockdown, but have come to depend on it as a primary mode of communication at work, in order to maintain the same standards of collaboration and interaction that we experienced in the office. Indeed, the number of people using video calling on a regular basis has increased by 87% over the past two years[1], and shows no sign of slowing down.

In today's competitive environment, being flexible is a fundamental part of any business strategy to survive. To be flexible, organisations must make the necessary changes needed to respond effectively to the changing market. One simple way organisations can increase their flexibility is by using the innovative technology solutions and services that are available.

In 2019, we worked with a customer who owns and operates a mine in Mozambique to help them identify their key business objectives and advise them on how to succeed on these. Throughout our discussions with them, we defined the below key objectives: