We see over and over again how COVID-19 is transforming the way we work and connect with each other. Employees across virtually every industry are now working effectively from home, even if such an arrangement would have been unthinkable at the start of this year. It's been extremely heartening to see the range of innovations that have been embraced in response to the crisis, but it's important not to forget the foundations of your IT infrastructure as you explore these solutions. For example, consider how you are backing up and storing the lifeblood of your organisation: your data.

With research from the IDC estimating that 80% of the data created by 2025 will be unstructured [1], businesses need to ensure they have an affordable storage solution for such high volumes of data. A simple, cost-effective solution that businesses can utilise to this effect is Cloud Object Storage, which stores petabytes of data in the Cloud as 'objects'.

When it comes to building brand loyalty, customers increasingly expect the retailers they shop from - whether that's online, in person, or via click-and-collect - to demonstrate tangible efforts to operate in an ethical, sustainable, and environmentally friendly manner in everything they do.