2020 has proven a challenging time for the global hospitality sector. As with virtually every industry impacted by COVID-19, the sector has been forced to completely re-evaluate the way it delivers its services, in order to comply with government regulations and - most importantly - guarantee the continued safety of both guests and staff.

There's no doubt that the past two years have challenged the Hospitality & Leisure sectors in ways that would previously have been unimaginable, with social distancing requirements limiting the number of guests who can be hosted and making familiar processes like checking in and out significantly more complex. But, like every sector impacted by the pandemic, these challenges have inspired a new wave on innovation, as IT infrastructure has evolved to support staff and guests alike, ensuring safety does not have to come at the expense of an enjoyable stay.

Let's consider some of the ways the challenges of COVID-19 have impacted the Hospitality & Leisure sector, and how the lessons learned can - in the long term - open up new opportunities to deliver truly unforgettable experiences for every guest…

With lockdown restrictions finally easing, and the public looking forward to enjoying the different activities they have been deprived of for the past two years, it's certainly an exciting time for the UK's Hospitality & Leisure sector. But as hotels get ready to open their doors again, it is essential that hospitality professionals do not lose sight of the challenges that will be involved.

Like many fixtures of our lives, Britain's pubs were heavily impacted by COVID-19, with their familiar patrons unable to come in for a post-work drink, or meet with friends at the weekend. But while it was undoubtedly a difficult period for the industry as a whole, this great British institution did as it has always done, and adapted to suit its patrons' evolving requirements.

Like many longstanding institutions, Britain's world-renowned pubs are undergoing their own digital transformation journey, utilising leading-edge technologies to offer truly personalised experiences to patrons of all ages and backgrounds - from longstanding regulars visiting for their usual pint, to families looking for a meal, and young professionals working on the go. It's an exciting time for the sector as a whole, but at the same time, the drive for modernisation must not come at the expense of patrons' safety and enjoyment.