About the Guinness World Records

For over 62 years, Guinness World Records (GWR) has produced The Guinness Book of World Records, a book that documents record-breaking achievements and that itself holds a record: having sold 141 million copies, it's the best-selling copyrighted book of all time. In spite of these gargantuan sales figures and a globe-spanning reputation, the book has been and continues to be pulled together by a relatively small (but geographically dispersed) in-house team.

As a company, however, GWR has been expanding. Today, GWR is no longer only a book publisher - it is a multimedia brand agency with key presence across Digital, Events and Business Solutions. Working with leading brands and businesses, GWR delivers bespoke marketing campaigns, using record-breaking events to create inspirational, highly shareable content.

Solution 

To kick off its Cloud migration, GWR enlisted Exponential-e to migrate 200 of its employees from the existing onpremises Exchange to Office 365. Rob Howe knew that Microsoft's cloud-based business productivity suite would help overcome the challenges to collaboration posed by the company's geographic spread, enabling its workforce to collaborate to deliver engaging experiences and capitalise on market opportunities across the globe.

He also knew that Exponential-e would be the perfect partner to see GWR through this crucial first phase towards digitisation. Exponential-e had been providing critical communications services to GWR - from private connectivity between UK data centres and GWR's Beijing office to 10Gbps connectivity and hosted telephony - for close to five years. The mutual trust and understanding that this work had built between GWR and Exponential-e laid the groundwork for a remarkably speedy and successful Office 365 transition.

As Howe comments: "Our previous experience with Exponential-e gave me peace of mind. I know that they do what they say they will." Laying the foundations for a "painless" project Planning for the project began in July 2017. By September, work had started, with the core migration completed, as planned, in November. In order to complete a complex migration in less than three months, Exponential-e's team had to ensure the process would go off without a hitch.

And, in fact, it did: looking back on the process, Rob Howe describes the migration as "painless". In his view, this painlessness of execution was due largely to Exponential-e's meticulous planning.

"They are really good at going through things in detail and making sure they understand the business and key dates, rather than just the technology," says Howe.

Office 365 is also playing a crucial part in enabling GWR' IT department to transform its business function. It is proving extremely effective in helping the department to execute its strategic goal of supporting flexibility and mobility. Again, OneDrive provides a striking example to illustrate this, eliminating the need to move user files between machines, and greatly reducing the time it takes for the IT department to roll out PCs and devices to staff. Howe: "We've gone from rolling out one machine in a day and a half to rolling out two a day, which is a big improvement."

A key milestone on the path to the future It's improvements like this that are freeing GWR's IT department up to play a more proactive role in the wider business. And this, as Howe explains, is in turn helping GWR as a whole to move forward with its technology agenda and expand as a business:

"The Office 365 project has allowed our department to take a big step forward in becoming more flexible and responsive - and less reactive - to the business. It's allowing us to get out in front, which is key, especially as we continue to expand and diversify as a business and add new services."

The "painless" success of this project, GWR's first major foray into cloud, has been crucial in giving Rob Howe and his colleagues the confidence to continue heading in the direction of digitisation. "Going forward, every year there will be something new we're looking to expand into," he says, "so this was a key first step, and if it hadn't gone smoothly it would have made everything else far more challenging."

The Office 365 project has allowed our department to take a big step forward in becoming more flexible and responsive – and less reactive - to the business. It's allowing us to get out in front, which is key, especially as we continue to expand and diversify as a business and add new services.

Rob Howe IT Director, Guinness World Records.

 Challenges

"We cannot be confined by old ways of working…"

The rapid growth and diversification of GWR as a business over the past five years has equired a radical rethinking of its technology requirements. Under the guidance of Rob Howe, IT Director at GWR for six years, the company has pursued a strategy of digitisation, encompassing infrastructure, service delivery and security.

This strategy is underpinned by an overhauling of GWR's internal setup from an infrastructure and applications perspective. GWR's IT department has embraced the cloud, recognising that this supports the business's push to become more flexible, agile and dynamic in order to cope with the demands of a growing business.

Rob Howe explains: "It is the IT department's job to make sure we can respond to the ever-growing changes within our business model, so we can take up new opportunities and move into new markets. Going forward, cloud gives us far more flexibility to grow, rather than being constrained, and that's always my focus – that we have more options than less."

GWR is a truly global company; in the last six years the company's corporate footprint has oubled from three offices to six, with sites in London, Miami, New York, Dubai, Beijing and Tokyo, with additional remote workers placed at over 15 locations.

About Price Bailey

Founded in 1938, Price Bailey is a leading firm of chartered accountants and business advisers operating throughout the UK, with global connections. Their clients range from high net worth individuals to publicly listed businesses.

Price Bailey has 26 partners and over 300 professional and support staff. It has eight offices situated in East Anglia, London, the Channel Islands and the Caribbean - serving local SMEs.

Solution 

A key requirement for Price Bailey was the need to review their existing WAN. Exponential-e took on the project of implementing a new WAN which enabled Price Bailey to benefit from improved connection speeds of up to 25 times faster than their previous Network. Plus, by utilising Exponential-e's Network they were able to increase the control over their bandwidth and access services privately and securely.

Their in-house Data Centre was no longer suitable and so Price Bailey agreed to move in to one of Exponential-e's Data Centres. Not only did this mean that they now receive a managed service which flags up any issues pro-actively and is within a state of the art secure facility, but it also provides enhanced disaster recovery facilities – enabling Price Bailey to have a comprehensive disaster recovery plan in place should they need to use it.

Their aging phone system, which had been in place over 20 years, was no longer fit for purpose and so the process of moving their existing telephone system on to a hosted system began. This process continued across the business's estate of offices and has enhanced communication functionality for employees. The new phone system also provided the firm with additional reporting metrics and enhanced security.

As their existing Citrix server farm could no longer handle the speed of growth and requirements for use, Price Bailey instead implemented a Desktop-as-a-Service solution. This allowed them to increase the number of seats that they could provide whilst lessening the strain on their existing legacy infrastructure. In future it will also allow them to increase provisioning of virtual desktops as required - meaning that they can easily match the growth of the firm, and adjust spend aligned to this.

 Challenges

Price Bailey had an existing Wide Area Network (WAN) that had been in place since 2008 and, despite upgrades, it couldn't cope with the growth in their business – both in terms of staff and office locations. As the firm continued to grow they were faced with issues of slow speed and poor connectivity, which led to frustration for users and also a decrease in productivity.

Their IT services were primarily based in-house, but with their fast paced growth this was no longer the ideal solution. Instead Price Bailey decided that they needed to outsource some of this and instead rely on managed services that would be able to support their business growth.

In 2014 Price Bailey were looking to relocate one of their offices, and merge it with another, to create their largest site yet. This involved a great amount of work and was not something that could be managed internally.

As part of this move and merger Price Bailey needed to review their existing WAN, relocate their in-house Data Centre, review their Disaster Recovery plan, upgrade their telephone system (which had been in place since the 1990's) and review their struggling Citrix server farm.

Not only was there a requirement for all this to be done, but it had to happen within just 3 to 4 months, a timeframe that was too tight for the Price Bailey team to handle themselves - and why they instead looked to Exponential-e for assistance.

Features

• Network is up to 25 times faster.
• Managed Data Centre services replace an in-house Data Centre, enabling the IT department to do more whilst the company's key assets are protected.
• Migration to the Exponential-e telephony system has allowed employees to embrace the benefits of more advanced features and functionality.
• VDI has enhanced the opportunities for employees to work in remote locations, and also reduced the strain on their legacy systems.