With the world of technology ever changing, retailers need to adapt and change in order to keep up with their competitors and the industry. Through leveraging technology retailers can avoid legacy problems and instead streamline their operations, deliver a personalised customer experience and react faster to market opportunity.
Why do retailers need technology?
With customers so accustomed to technology they expect nothing less than a fluid, omni-channel experience when shopping and they expect, and require, customer intimacy too. Customers expect retailers to interact with them intelligently, and if retailers don’t their customers may be inclined to go elsewhere.
Not only is streamlining operations a necessity due to the need to increase customer satisfaction, but it also enables retailers to maximise profits. After all, that is the key for any business.
Big Data could be the answer
Data is key for a variety of sectors, and it is just as important for retail. By deploying a Big Data solution from Exponential-e your business can use data both in-store and online to influence existing customers and innovate to new ones.
Gain new insights in to customer behaviour faster than ever, and develop a profile of your target marketing their influences, requirements, wants and needs.
With all data managed and maintained from a cost-effective, object storage solution like Cloud Storage too you can ensure that this data insight is affordable too.
Streamline and Optimise Operations
With 31% of retailers that we surveyed stating that operational costs were an inhibitor to growth, and 22% claiming that overstocking was the biggest issue, it is clear that there is a requirement to streamline and optimise operations.
By modernising infrastructure retails can increase their agility and reduce management overheads. This allows IT staff to focus on revenue generation projects, instead of time consuming tasks such as fault fixing, patching and managing compliance issues.
Learn, Adapt, Evolve
Exponential-e can enable retailers to do this and more, with our range of retail focused innovations and analytics tools.
With a secure, reliable infrastructure retailers can provide real-time and product information to their staff to increase knowledge and customer interactions.
Data analytics can provide insight in to retailer’s customer base more than ever before, with the ability to make customer interactions personalised and respond quickly to fulfilment and stocking requirements.
Increased IT agility can enable retailers to benefit from cost savings by reducing the cost of operations, reducing the load on existing IT staff and flexible IT that can scale up or down dependant on requirements.
Don't just take our word for it
"Exponential-e offers the most flexible solutions, where its customers truly feel the same security and control as if the infrastructure resided locally. Instead of providing generic bundles, which may or may not be best for the customer, Exponential-e offers tailored solutions under a single service level agreement (SLA). While providing the best total customer experience, the à la carte methodology of CloudNet provides a vast range of services and is a prime example of Exponential-e’s no-nonsense philosophy. While dealing with SMEs, Exponential-e meets customers’ needs with a flexible, secure, accessible service at a value that cannot be beat."
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